Running a business without data is like driving a car without a steering wheel. Most companies operate on gut instinct—but big bets require structured, accurate data.
Most businesses don't track the numbers that matter. They guess. They run on "feel." They celebrate vanity metrics while real problems hide under the surface. Without visibility, you:
Overspend on marketing that doesn't convert Without proper attribution and conversion tracking, you're flying blind on ad spend.
Burn sales teams chasing unqualified leads Sales reps waste time on prospects that were never going to buy.
Don't know your real profit margins Revenue looks good but you're not tracking the true cost of acquisition and delivery.
Miss churn signals until it's too late Customers leave without warning because you weren't tracking the right engagement metrics.
Know exactly how much you're paying to acquire attention and move prospects through your funnel:
Cost per lead
Cost per application
Cost per qualified engaged lead
Cost per call
Cost per show
Lead → App rate
App → Qualified rate
Qualified → Call rate
Show-up rate
See which closers, offers, and processes are truly driving revenue:
Total revenue
Cost per acquisition (CPA)
Closing rate
Revenue by closer
Cash collected
30-day cash collected
Keep your eyes on the health of the company—not just sales:
Revenue
Profit
LTV (Lifetime Value)
LTGP (Long-Term Gross Profit)
Churn rate
Measure how well you deliver on your promises to customers:
NPS score
Activation point (time to value)
Time to first result
Total reviews
Review %
You can only improve what you track. But tracking the right data is just the beginning—you need actionable insights that drive real growth.
Quantitative + qualitative data from marketing, sales, and every team member for full visibility.
Identifies bottlenecks, prioritizes fixes, and provides step-by-step solutions—not just numbers.
Dedicated KPI Engine software launching Q2 2026 with advanced automation and predictive insights.
When you have complete visibility into your business metrics, everything improves:
Know exactly where your business stands
Make moves with logic, not emotion
Attack bottlenecks as soon as they appear
Fix leaks, improve conversion, and capture more profit
Run your company like the top 1%
faster growth – Companies focusing on employee performance are 4.2× more likely to outperform peers, achieving 30% higher revenue growth
McKinsey
annual losses – Many companies lose more than $5 million each year due to poor data quality—7% even lose over $25 million
Forrester
KPI adoption – 67% of high-performing organizations track KPIs consistently, versus just 22% of low performers
McKinsey
Stop guessing and start knowing. Get complete visibility into your business with our KPI Engine today.
“Leads from FB ads are higher quality”
“Customers love the new onboarding”
No. Like the Security Engine, the KPI Engine is a core feature of our full OS build-out. It's designed to work seamlessly with your CRM, attribution, and automation—not as a standalone tool.
Standard dashboards only give you raw numbers. The KPI Engine gives you context—tying together marketing, sales, business, and support data, then showing you what to fix to scale faster.
No. The KPI Engine integrates directly with your CRM, marketing, and support systems. Data flows automatically, so you always see real-time numbers without manual spreadsheets.
Right now, we use a mix of CRM and Google Sheets for tracking. In Q2 of 2026, we'll launch a standalone KPI Engine software with full automation, advanced reporting, and predictive intelligence.